Bruce CrandallJun 30, 20214 minBuilding Point-Of-Sale Research From The Ground UpDunkin’ Bahamas wanted a strong tool to help their management team understand the Point-of-Sale experience—and not something...
Bruce CrandallJun 14, 20214 minUnexpected Revelations Can Rightly Guide The Direction Of Your CityWe enjoy working with clients large and small. Our relationship with cities is worth highlighting. We recently finished CommunityView™...
Bruce CrandallMay 12, 20212 minWhat To Do Before Disaster Strikes Your City?I recently attended a city managers’ conference in Utah and thoroughly enjoyed myself. I had the chance to interact and meet many good,...
Bruce CrandallApr 6, 20214 minSegmentation that works! Trying to define your core audience isn’t easy. Companies spend millions each year on segmentation research, devising sophisticated ways...
Bruce CrandallOct 27, 20203 minLeading and Finishing with Core ValuesSometimes partnerships form in unexpected ways. Take, for instance, our relationship with the healthcare consultancy, Inspire Nurse...
Bruce CrandallSep 16, 20203 minGetting Creative to Find the Right People to StudyReaching target consumers can be difficult, including for market researchers. Respondents may be easy to find, but sometimes they’re...
Bruce CrandallAug 20, 20203 minMDI and KFC: Using data to improve the bottom line and corporate cultureWe enjoy working with clients large and small. Our relationship with KFC is worth highlighting. Several years ago we developed a research...
Bruce CrandallJul 23, 20203 minOff-the-shelf solutions are a little cheaper, but likely won’t provide value—or the best directionWe recently completed brand-architecture research for a tea client in the Northwest, USA. The company had previously conducted a little...
Bruce CrandallJun 25, 20202 minMeasure Current Performance, But Don’t Forget To Look Ahead I’m a researcher. Sometimes research confirms what we already believe and sometimes it can be revelatory, eye-opening, brimming with new...
Bruce CrandallMay 27, 20203 min“To Webcam Or Not To Webcam?” That Is A Great Question For Businesses Wanting To Talk To Consumers If I‘d asked you five years ago to “hop on Zoom,” 90% would have looked at me only quizzically. If I asked you now, 90% would understand...
Bruce CrandallMay 21, 20201 minRetaining Business During Pandemic: A Success StorySimilar to other businesses, we’ve had to scrap, reach out, and try to survive. Fortunately, we discovered meaningful ways to help our...
Bruce CrandallMay 19, 20202 minWhy Is LATAM Both More Concerned And More Optimistic about COVID-19 Than The U.S.?From the Mobile Digital Insights’ COVID-19 Tracker, Latin America contrasts sharply with the U.S. in being far more concerned about the...
Bruce CrandallMay 15, 20201 minCOVID-19 Communication Has Become Platitudinal and Tone-DeafI recently moderated qualitative research around a series of COVID-19-related advertisements. One goal of the research was to examine...
Bruce CrandallMay 6, 20202 minResearch Wave 5: Dare We Say Optimism?From the Mobile Digital Insights’ COVID-19 Tracker, anxiety remains high, but there are signs that fears are leveling off, and even some...
Bruce CrandallApr 17, 20202 minResearch Week 4: Is The Worst Behind Us?From the Mobile Digital Insights’ COVID-19 Tracker, the pandemic continues to keep a large swath of the population practicing acute...
Bruce CrandallApr 9, 20202 minResearch Week 3: Signs Of The Negative Spiral Flattening From the Mobile Digital Insights’ COVID-19 Tracker, though still experienced by a large portion of the population, emotional stress on...
Bruce CrandallApr 2, 20202 minResearch Weeks 1 & 2: Anxiety From COVID-19 Continues To Rise From the Mobile Digital Insights’ COVID-19 Tracker, the virus (+1% vs. the previous week) and related concerns about family income (+6%),...
Bruce CrandallMar 10, 20202 min¡Gracias por realizar esta encuesta! Some Tips for Latin America researchOnline survey panels and communities came of age in the mid-to-late 1990s. A handful of companies rode the wave for several years until...
Bruce CrandallDec 2, 20191 minDespite bad press and the shouts of detractors, Chick-fil-A holds an enviable position. Chick-fil-A is the favorite quick-serve restaurant among U.S. consumers. In a recent survey among 603 QSR patrons by Mobile Digital...
Bruce CrandallDec 2, 20191 minAfter a late start, Under Armour has passed the other longstanding brands in the eyes of consumers. Under Armour leads the pack as the favorite brand of sports apparel for U.S. consumers. In a recent survey among 593 sports apparel...