Bruce Crandall
Building Point-Of-Sale Research From The Ground Up
Dunkin’ Bahamas wanted a strong tool to help their management team understand the Point-of-Sale experience—and not something...
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Bruce Crandall
- Jun 14, 2021
- 4 min
Unexpected Revelations Can Rightly Guide The Direction Of Your City
We enjoy working with clients large and small. Our relationship with cities is worth highlighting. We recently finished CommunityView™...
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Bruce Crandall
- May 12, 2021
- 2 min
What To Do Before Disaster Strikes Your City?
I recently attended a city managers’ conference in Utah and thoroughly enjoyed myself. I had the chance to interact and meet many good,...
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Bruce Crandall
- Apr 6, 2021
- 4 min
Segmentation that works!
Trying to define your core audience isn’t easy. Companies spend millions each year on segmentation research, devising sophisticated ways...
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Bruce Crandall
- Oct 27, 2020
- 3 min
Leading and Finishing with Core Values
Sometimes partnerships form in unexpected ways. Take, for instance, our relationship with the healthcare consultancy, Inspire Nurse...
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Bruce Crandall
- Sep 16, 2020
- 3 min
Getting Creative to Find the Right People to Study
Reaching target consumers can be difficult, including for market researchers. Respondents may be easy to find, but sometimes they’re...
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Bruce Crandall
- Aug 20, 2020
- 3 min
MDI and KFC: Using data to improve the bottom line and corporate culture
We enjoy working with clients large and small. Our relationship with KFC is worth highlighting. Several years ago we developed a research...
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Bruce Crandall
- Jul 23, 2020
- 3 min
Off-the-shelf solutions are a little cheaper, but likely won’t provide value—or the best direction
We recently completed brand-architecture research for a tea client in the Northwest, USA. The company had previously conducted a little...
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Bruce Crandall
- Jun 25, 2020
- 2 min
Measure Current Performance, But Don’t Forget To Look Ahead
I’m a researcher. Sometimes research confirms what we already believe and sometimes it can be revelatory, eye-opening, brimming with new...
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Bruce Crandall
- May 27, 2020
- 3 min
“To Webcam Or Not To Webcam?” That Is A Great Question For Businesses Wanting To Talk To Consumers
If I‘d asked you five years ago to “hop on Zoom,” 90% would have looked at me only quizzically. If I asked you now, 90% would understand...
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Bruce Crandall
- May 21, 2020
- 1 min
Retaining Business During Pandemic: A Success Story
Similar to other businesses, we’ve had to scrap, reach out, and try to survive. Fortunately, we discovered meaningful ways to help our...
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Bruce Crandall
- May 19, 2020
- 2 min
Why Is LATAM Both More Concerned And More Optimistic about COVID-19 Than The U.S.?
From the Mobile Digital Insights’ COVID-19 Tracker, Latin America contrasts sharply with the U.S. in being far more concerned about the...
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Bruce Crandall
- May 15, 2020
- 1 min
COVID-19 Communication Has Become Platitudinal and Tone-Deaf
I recently moderated qualitative research around a series of COVID-19-related advertisements. One goal of the research was to examine...
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Bruce Crandall
- May 6, 2020
- 2 min
Research Wave 5: Dare We Say Optimism?
From the Mobile Digital Insights’ COVID-19 Tracker, anxiety remains high, but there are signs that fears are leveling off, and even some...
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Bruce Crandall
- Apr 17, 2020
- 2 min
Research Week 4: Is The Worst Behind Us?
From the Mobile Digital Insights’ COVID-19 Tracker, the pandemic continues to keep a large swath of the population practicing acute...
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Bruce Crandall
- Apr 9, 2020
- 2 min
Research Week 3: Signs Of The Negative Spiral Flattening
From the Mobile Digital Insights’ COVID-19 Tracker, though still experienced by a large portion of the population, emotional stress on...
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Bruce Crandall
- Apr 2, 2020
- 2 min
Research Weeks 1 & 2: Anxiety From COVID-19 Continues To Rise
From the Mobile Digital Insights’ COVID-19 Tracker, the virus (+1% vs. the previous week) and related concerns about family income (+6%),...
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Bruce Crandall
- Mar 10, 2020
- 2 min
¡Gracias por realizar esta encuesta! Some Tips for Latin America research
Online survey panels and communities came of age in the mid-to-late 1990s. A handful of companies rode the wave for several years until...
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Bruce Crandall
- Dec 2, 2019
- 1 min
Despite bad press and the shouts of detractors, Chick-fil-A holds an enviable position.
Chick-fil-A is the favorite quick-serve restaurant among U.S. consumers. In a recent survey among 603 QSR patrons by Mobile Digital...
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Bruce Crandall
- Dec 2, 2019
- 1 min
After a late start, Under Armour has passed the other longstanding brands in the eyes of consumers.
Under Armour leads the pack as the favorite brand of sports apparel for U.S. consumers. In a recent survey among 593 sports apparel...
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