If I‘d asked you five years ago to “hop on Zoom,” 90% would have looked at me only quizzically. If I asked you now, 90% would understand immediately and coul...

Similar to other businesses, we’ve had to scrap, reach out, and try to survive. Fortunately, we discovered meaningful ways to help our clients during this cr...

From the Mobile Digital Insights’ COVID-19 Tracker, Latin America contrasts sharply with the U.S. in being far more concerned about the coronavirus, family i...

I recently moderated qualitative research around a series of COVID-19-related advertisements. One goal of the research was to examine which ads connected bet...

From the Mobile Digital Insights’ COVID-19 Tracker, anxiety remains high, but there are signs that fears are leveling off, and even some evidence of declines...

From the Mobile Digital Insights’ COVID-19 Tracker, the pandemic continues to keep a large swath of the population practicing acute hygiene and maintaining r...

From the Mobile Digital Insights’ COVID-19 Tracker, though still experienced by a large portion of the population, emotional stress on self (-7% vs. the prev...

From the Mobile Digital Insights’ COVID-19 Tracker, the virus (+1% vs. the previous week) and related concerns about family income (+6%), the global economy ...

Online survey panels and communities came of age in the mid-to-late 1990s. A handful of companies rode the wave for several years until more players, inside ...

Chick-fil-A is the favorite quick-serve restaurant among U.S. consumers. In a recent survey among 603 QSR patrons by Mobile Digital Insights, Chick-fil-A was...

Under Armour leads the pack as the favorite brand of sports apparel for U.S. consumers. In a recent survey among 593 sports apparel wearers by Mobile Digital...

No surprise, Amazon is by far the favorite destination for retail shopping in the U.S. In a recent survey among 596 retail shoppers by Mobile Digital Insight...

Marriott is the favorite brand of hotels among U.S. travelers. In a recent survey among 591 hotel customers by Mobile Digital Insights, Marriott was chosen a...

JPMorgan Chase is by far the favorite national bank among U.S. consumers. In a recent survey among 591 bank customers by Mobile Digital Insights, JPMorgan Ch...

Honda, Toyota, and GM are the most popular automobile companies. In a recent survey of 581 car buyers by Mobile Digital Insights, Honda was chosen as the fav...

Southwest Airlines is by far the favorite airline of U.S. travelers. In a recent survey among 581 airline travelers by Mobile Digital Insights, Southwest Air...

Check out these pictures people took with their mobile device when taking our latest survey! This should help you form a mental picture of reality when desig...

How reliable is memory? Not very as we recently demonstrated. Our last blog, The Realities of Recall vs. In-The-Moment Diaries, shared how in-the-moment resp...

Today, I’d like to introduce you to Melanie Bretts, who wrote our blog today. Melanie joined Mobile Digital Insights in early 2019, bringing with her a wealt...

Today’s blog is about international research. I spent eight years with Coca-Cola directing Insights in Asia, and worked closely with teams in China and Japan...