From the Mobile Digital Insights’ COVID-19 Tracker, the virus (+1% vs. the previous week) and related concerns about family income (+6%), the global economy (+6%), and personal safety (+2%) remain foremost in people’s minds during the second week of this 2+ month study.
Feelings of concern (+5% vs. the previous week) and worry (+7%) are deepening, too, and one in six (16%) continue to feel panicked right now. Although sheltering the population has made boredom climb (+7% vs. the previous week), a positive trend is that extra time at home has also caused families and friends to stay more connected (+11%).
“Our hope is to see markers like ‘worry’ and ‘concern’ level off or decrease over the next few weeks,” says Ron Gailey, President of Mobile Digital Insights Americas. “I’ll be anxious myself to see how federal, state, and local governments continue to react and what ripple effect that has on people and businesses feeling confident enough to resume normal activity and get back to work—or if they have a business to return to.”
Background
In order to provide a measure for business leaders, Mobile Digital Insights has launched a COVID-19 Tracker to monitor concerns, activities, behavior changes, challenges experienced, perceptions, beliefs and attitudes, and to explore these by various key demographics. No one knows the duration and depth of societal impacts as local and national governments seek to contain and treat the virus. This study is designed to allow business leaders to see indicators for recovery from the crisis.
Research Approach
Mobile Digital Insights is executing an 8- to 9-minute mobile-optimized survey to dig deeply into customer behaviors, activities, and feelings. This is a Monday to Sunday weekly tracker for 8 weeks that began the week of March 23, 2020. N=300 per week using sample by CINT, balanced by gender, age, and geography for a U.S. national sample.
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Inquiries
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