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THOUGHTS & NEWS

We have invested considerable thought into our approach to delivering optimal outcomes to both our clients and research participants.

Take a moment to read our research and news.

Thoughts

IN THE MOMENT RESEARCH

Mobile research has enabled us to be able to capture the in-moment information from consumers.

Thai Market Research Society details how we at MDI capture the in-moment information from consumers. 

Click on IMAGE to download article.

   Leadership Restructure for MDI    

MDI restructures leadership with Founder James Fergusson moving to Chief Commercial Officer Role, whilst remaining Executive Chairman, and David Somers being promoted to CEO.

Click on IMAGE to download the article.

News

MANAGING DIRECTOR: EUROPE 

Mobile Digital Insights (MDI) appoints Inna Merenkova as MDI's Managing Director for Europe and comes with extensive experience from a myriad of companies.

Inna's mobile knowledge and skill set will add immense value to our global team.

Click on IMAGE to download article.

MDI :  INSIGHTEK

Mobile Digital Insights (MDI) acquires majority stake in Insightek – providing a platform for harnessing client growth in North Africa and the Middle East!

Click on IMAGE to download article.

ESOMAR Congress - received Highly Commended
: Peter Cooper Award 2023

Runner up_edited.jpg

🌟 #esomarcongress23 ! - what an experience. 🎉

MDI (Mobile Digital Insights) is proud that our paper: 'Creating the Beauty Insights that Move Africa', received a Highly Commended status in the Peter Cooper Award for Qualitative Excellence category. 👏

Featured in this picture are:

Simon Patterson (QRI),

Kambe Mwabe ( L'Oreal ) and

Christine Laurenssen ( MDI ) 

MDI : NORTH AMERICA

MDI : LÓREAL - Afrilab

In 2022, L'Oréal decided to collaborate with Mobile Digital Insights (MDI), a research agency specialised fully in mobile digital research. This collaboration resulted in the creation of AfriLab: a fully mobile digital consumer research communities in Nigeria and South Africa, facilitating in-the-moment feedback from African consumers for the first time.

Click on the icon to read the paper that outlines the power of the AfriLab consumer community from both an agency and client-side perspective, and provides insight into how research outputs have directly impacted product launch communication and product developments

MDI :  VACANCIES

INSIGHTS MANAGER - MELBOURNE, AUSTRALIA

About the role:

 

This is a client-facing role in a rapidly growing global company. 

As an Insights Manager at MDI, based in Australia, you will play an important role in ensuring exceptional delivery of our mobile in-the-moment research services while maximizing client satisfaction.

You are expected to have a “Can do it!”, “Hands on” attitude.

 

 

REQUIRED SKILL SET:

  • Robust agency side market research experience with hands-on experience in quantitative and qualitative research processes.

  • A willingness to learn, a proactive attitude and strong communication skills.

  • Flexibility to work collaboratively as well as autonomously.

  • Exceptional time management to and task-oriented project management skills.

  • Proficient use of Microsoft office – particularly PowerPoint, Word, Excel.

  • Experience with SPSS, Q and/or DisplayR is highly desirable.

Click on this link to read the full job spec and apply for the role:

ttps://mdiglobal.bizmerlin.net/jobboard/#/position/view/347085/Insights_Manager_-_Australia

Click on this image to download the job spec.

CLIENT SERVICE DIRECTOR - LONDON, UNITED KINGDOM

About the role:

 

This is an exacting role in a rapidly growing global company. 

It is typically “all-hands-on deck,” as our small, cross-functional teams give full support to challenging projects.

Because our team is light, and we work in a virtual, agile way, you will find yourself collaborating with team members in Australia, Europe, and South Africa.

We’re a strategic insights consulting agency that conducts all types of insights-related work. We’ve carved out a reputation as the agency to work with when solid empirical evidence is needed to inform critical business and marketing decisions

If this sounds like you, you’re in good company, we’d love to explore the idea of having you as part of our team.

 

This is a LONDON, UNITED KINGDOM based regional client servicing role.

Click on this link to read the full job spec and apply for the role:

https://lnkd.in/gEQFErTw

Click on this image to download the job spec.

Part ONE:

MDI Founder:

James Fergusson

Click on the PLAY button.

Take a walk through the journey of how MDI came to be.

Part TWO:

MDI CEO:

David Somers

Watch this space - as the story unfolds of MDI's global expansion.

Part THREE

Qualitative Head:

Hellen Sillis

As the market changes and the need for indebt knowledge of WHY consumers react they way they do, our Global Qualitative Head elaborates.

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