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We have invested considerable thought into our approach to delivering optimal outcomes to both our clients and research participants.

Take a moment to read our research and news.



Mobile research has enabled us to be able to capture the in-moment information from consumers.

Thai Market Research Society details how we at MDI capture the in-moment information from consumers. 

Click on IMAGE to download article.

   Leadership Restructure for MDI    

MDI restructures leadership with Founder James Fergusson moving to Chief Commercial Officer Role, whilst remaining Executive Chairman, and David Somers being promoted to CEO.

Click on IMAGE to download the article.



Mobile Digital Insights (MDI) appoints Inna Merenkova as MDI's Managing Director for Europe and comes with extensive experience from a myriad of companies.

Inna's mobile knowledge and skill set will add immense value to our global team.

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Mobile Digital Insights (MDI) acquires majority stake in Insightek – providing a platform for harnessing client growth in North Africa and the Middle East!

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ESOMAR Congress - received Highly Commended
: Peter Cooper Award 2023

Runner up_edited.jpg

🌟 #esomarcongress23 ! - what an experience. 🎉

MDI (Mobile Digital Insights) is proud that our paper: 'Creating the Beauty Insights that Move Africa', received a Highly Commended status in the Peter Cooper Award for Qualitative Excellence category. 👏

Featured in this picture are:

Simon Patterson (QRI),

Kambe Mwabe ( L'Oreal ) and

Christine Laurenssen ( MDI ) 


MDI : LÓREAL - Afrilab

In 2022, L'Oréal decided to collaborate with Mobile Digital Insights (MDI), a research agency specialised fully in mobile digital research. This collaboration resulted in the creation of AfriLab: a fully mobile digital consumer research communities in Nigeria and South Africa, facilitating in-the-moment feedback from African consumers for the first time.

Click on the icon to read the paper that outlines the power of the AfriLab consumer community from both an agency and client-side perspective, and provides insight into how research outputs have directly impacted product launch communication and product developments



🌐 About the Role:

You will be working with multi-national clients and contributing towards co-developing creative, technology-based solutions to their biggest business challenges. Working across a range of industries, supporting diverse business needs including branding, communications, strategic planning, customer experience, product development and consumer behaviour you will be part of the team ensuring we deliver exceptional insights across quantitative research projects.

This is a South African based regional client servicing role.

👤 What we're looking for:

  • 2-3 years of quantitative research experience within a full-service research agency. (a must )

  • Hands-on project management experience, including liaising with FW suppliers, questionnaire design, field management, data checking and reporting experience. (a must )

  • Bachelor’s degree in: Business Management, Marketing, Psychology, Statistics, or any relevant field of study.

  • Excellent ability to use Microsoft office – particularly PowerPoint, Word, Excel.

  • Experience with SPSS or other statistics packages.

  • Experience with Mobile Digital Research methodologies and AI would be preferred.

  • Digital savvy and technologically curious, with a willingness to learn.

  • Proficient with numbers and formulas.

  • Organizational and time management skills – self-motivated in a fast-paced environment and able to effectively juggle multiple projects, deliverables, and deadlines simultaneously while ensuring work is accurate, neat and error-free.

  • Strong interpersonal and communication skills

  • Flexibility to work collaboratively as well as autonomously.

  • Proactive problem-solver, but not afraid to ask for assistance. Task-oriented project management skills.

  • Work outside of defined parameters and be able adapt to situations as they change.

  • Excellent verbal and written English.  (Arabic, French and/or Portuguese language skills would be a plus)

  • Experience conducting research across various African markets (specifically Egypt, Kenya and Nigeria) would be a plus.

·   Based in South Africa ( preferably Jhb, CT or Dbn ) with full working rights.

📝 How to Apply:
For a detailed job description and to apply for this exciting opportunity, please click on the following link:

🚀 Join the Conversation:
Keep an eye on this space for more exciting opportunities with MDI as we continue to expand globally.

Click on this image to download the job spec.

Part ONE:

MDI Founder:

James Fergusson

Click on the PLAY button.

Take a walk through the journey of how MDI came to be.

Part TWO:


David Somers

Click on the PLAY button.

Take a walk through the strategy of MDI and the future.


Qualitative Head:

Hellen Sillis

Click on the PLAY button.

As the market changes and the need for indebt knowledge of WHY consumers react they way they do.

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