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THOUGHTS & NEWS
We have invested considerable thought into our approach to delivering optimal outcomes to both our clients and research participants.
Take a moment to read our research and news.
Thoughts
IN THE MOMENT RESEARCH
Mobile research has enabled us to be able to capture the in-moment information from consumers.
Thai Market Research Society details how we at MDI capture the in-moment information from consumers.
Click on IMAGE to download article.
Leadership Restructure for MDI
MDI restructures leadership with Founder James Fergusson moving to Chief Commercial Officer Role, whilst remaining Executive Chairman, and David Somers being promoted to CEO.
Click on IMAGE to download the article.
News
MANAGING DIRECTOR: EUROPE
Mobile Digital Insights (MDI) appoints Inna Merenkova as MDI's Managing Director for Europe and comes with extensive experience from a myriad of companies.
Inna's mobile knowledge and skill set will add immense value to our global team.
Click on IMAGE to download article.
MDI : INSIGHTEK
Mobile Digital Insights (MDI) acquires majority stake in Insightek – providing a platform for harnessing client growth in North Africa and the Middle East!
Click on IMAGE to download article.
MDI : KENYA
Online in-the-moment research specialist Mobile Digital Insights sees its business thriving, with Africa being one of its growth engines. To continue to provide clients with the best possible service MDI continues its investment in the African continent.
Click on IMAGE to download article.
ESOMAR Congress - received Highly Commended
: Peter Cooper Award 2023
🌟 #esomarcongress23 ! - what an experience. 🎉
MDI (Mobile Digital Insights) is proud that our paper: 'Creating the Beauty Insights that Move Africa', received a Highly Commended status in the Peter Cooper Award for Qualitative Excellence category. 👏
Featured in this picture are:
Simon Patterson (QRI),
Kambe Mwabe ( L'Oreal ) and
Christine Laurenssen ( MDI )
MDI : NORTH AMERICA
MDI : LÓREAL - Afrilab
In 2022, L'Oréal decided to collaborate with Mobile Digital Insights (MDI), a research agency specialised fully in mobile digital research. This collaboration resulted in the creation of AfriLab: a fully mobile digital consumer research communities in Nigeria and South Africa, facilitating in-the-moment feedback from African consumers for the first time.
Click on the icon to read the paper that outlines the power of the AfriLab consumer community from both an agency and client-side perspective, and provides insight into how research outputs have directly impacted product launch communication and product developments
MDI : NORTH AMERICA
Tim Keene joins, as our GM for North America.
With Tim's wealth of experience and a proven track record of having worked with some well-known research industries. His passion for sales leadership and building client relationships, we are confident that he will bring fresh perspectives and drive innovation to our organization. 👏
We are thrilled to have you join our leadership team and can't wait to see how you shape our organization moving forward.