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MOBILE DIARIES

Case Study

The right tool when you need to deeply capture how people behave over time

Case Study client:

Large MMCG Co.

 

Challenge:

Track all drinks consumed over 7 days, at home and on-the-go.  Size the market and reveal what, why, where, when, etc. Find growth areas.

Solution:

  • MDI engineered a brilliant survey that was complex, but super easy for consumers

  • Advanced behind-the-scenes engines tracked completes hourly with rapid reminders for those who forgot to report a morning or afternoon

  • Personal calls to keep respondents going

  • Needs-driven analysis to reveal growth

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Why it’s breakthrough

The survey was 60 pages long, but advanced skip and jump logic made it a 2-minute breeze for people.

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  • Captured images on-the-spot for context

  • Better clarity on why drink consumed

  • High retention – critical for 7-day diary

Why this client loved our solution

 

  • Made a 60-page, hour-long survey into 2-minutes for each drink

  • More accurate and in-the-moment

  • Turnaround time was ½ prior study

  • 10x more observations at lower cost

  • Praised: “a break-thru achievement”

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  • The client got quick feedback, solid benchmarks and was able to make great business decisions!

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"Mobile Digital Insight’s work was top notch!  Our prior supplier had years to get this study right, but they never approached the quality done by MDI. "

Is Journey Tracker right for you?

 

  • FMCG Companies: Landscape studies or shopper studies are ideal applications

  • Beauty:  Usage & Attitude studies

  • Whenever you need to track change over time with several events

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