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ABOUT US: Mobile Digital Insights

MDI focuses on mobile. So do you. Virtually everyone is on their phone.
Using progressive technologies from around the world, we collect consumer profiles & feedback in the most natural, intuitive way possible.
Our Story

MDI (Mobile Digital Insights) was founded by James Fergusson in 2013, and opened its first office in Melbourne Australia.
Since then MDI (Mobile Digital Insights) has evolved and grown from strength to strength entering the African, European and American markets...

With a visionary team at the helm of MDI (Mobile Digital Insights), the opportunities are boundless.

MDI celebrates 10 years
2013 : 2023



  • We are REAL, AUTHENTIC, HUMBLE and FUN.  No bragging here.  Our work does that.  All communications are real, very human, very approachable.


  • We are MOBILE.  Fast, efficient, scalable.  We focus relentlessly on work that requires a minimum of 

       human intervention.  We seek or create technology to 

       make complex challenges much easier.

  • We give MUCH MORE for the $. Low cost or expensive, all work must always deliver a significant customer value that is more cost effective than others.

  • We are PASSIONATE and INNOVATIVE.  We love what we do and are unafraid to explore, invent and push boundaries.  

       We welcome making difficult challenges possible - 

       yet each creation is purposeful to help us deliver our 



       We treat colleagues and customers the way we would

       want to be treated, with genuine honesty, integrity and


Our Values

Research, Anywhere.


Our management and virtual structure is designed to allow us to do research across the world. MDI operates in more than 50 countries and works with some of the world’s largest consumer brands.  

We deliver qualitative & quantitative ‘in-the-moment’ and longitudinal research, via progressive digital platforms and mobile solutions.

We operate globally, and research locally.


We have teams in locations that give us a strategic advantage.  With decades of research and mobile experience, the directors of each office focus on your needs to provide the best research possible.  Our teams support each other to assure a seamless delivery.

MDI Africa:

MDI Africa


Is proud to be a level 1 B-BBEE level contributor. 

( Broad-based black economic empowerment )

2024 Conferences:

MDI will be attending the QUIRKS event in London in May.


Come and meet the EU team, expert leaders in the Mobile Research Industry as we host a stand as well as speaking.

2023 Conferences:

Our MDI #ChangeMakers joined the IIEX conference

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It was a fast-paced,

jam-packed two day conference, with like-minded peers, thought leaders, visionaries.

MDI presented: 
* Wholistic Research Approach to rapid and Effective market Expansion,

* Mobile Shopper Research: a Landscape where a simple shop-along is no longer enough!

QUAL 360 Europe: February 2023
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Hellen Sillis:
MDI Global Qual Head

Qual360 is the only global conference series dedicated to qualitative market research. With its 15 year history, Qual360 is a unique event catering to a strong global community of dedicated “Quallies”.


Hellen Sillis - our Global Qualitative Head attended and benefitted from the unique mix of research professionals from international brand, leading agencies and independent industry experts.

Digital African Summit: 2 & 3 March 2023
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MDI's very own 

#ChangeMaker – James Fergusson, was one of the speakers, and expert leaders in the Mobile Research Industry.

James’ keynote presentation focussed on: Mobile shopper research - a landscape where a simple shop-along is no longer enough.
Follow the link to see the myriad of engaging programs.

Data & Insights Event: Netherlands 9 &10 May
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Hellen Sillis:
MDI Global Qual Head

On 9 & 10 May, the 21st edition of the largest Data & Insights Event in the Netherlands took place at the Jaarbeurs Utrecht.

It was called "The most important Dutch event in the field of Data & Insights." and it was all about Data & Insights.

Hellen Sillis - our Global Qualitative Head attended to learn about the latest trends and developments in our professional field - Market research !

Touch base with Hellen to chat on how MDI can improve your companies understanding of your market.


On 12 September, MDI's Business Director for Africa - Christine Laurenssen co-presenting with Kambe Mwaba, L'Oréal, South Africa.

Topic:  Creating the Beauty Insights that Move Africa

Christines presentation took us on a journey on how MDI's APP - AfriLab, worked with

LO'real to create their insights: How mobile digital communities are co-creating the future of beauty experiences across the continent.

Touch base with Christine on how MDI can improve your companies understanding of your market.

The Research Society - Human Insights
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Marsha Montebello, MDI's Commercial Director presented at The Research Society - Human Insights Conference in Melbourne on the 30th August.


She took the audience through the topic of " Mobile Shopper Research - a landscape where a simple shop-along is no longer enough." 

In-The-Moment Mobile Research

Informing Marketing Strategy Like Research Never Has Before  

How In-The-Moment Mobile Research Has Informed & Helped Shape URC's Marketing Initiatives.

Joint presentation by:

Karen Reyes, Universal Robina Corporation, Philippines  AND

James Fergusson, MDI (Mobile Digital Insights) Pty Ltd, Australia

ESOMAR: Singapore
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