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We have invested considerable thought into our approach to delivering optimal outcomes to both our clients and research participants.

Take a moment to read our research and news.



Mobile research has enabled us to be able to capture the in-moment information from consumers.

Thai Market Research Society details how we at MDI capture the in-moment information from consumers. 

Click on IMAGE to download article.

   Leadership Restructure for MDI    

MDI restructures leadership with Founder James Fergusson moving to Chief Commercial Officer Role, whilst remaining Executive Chairman, and David Somers being promoted to CEO.

Click on IMAGE to download the article.



Mobile Digital Insights (MDI) appoints Inna Merenkova as MDI's Managing Director for Europe and comes with extensive experience from a myriad of companies.

Inna's mobile knowledge and skill set will add immense value to our global team.

Click on IMAGE to download article.


Mobile Digital Insights (MDI) acquires majority stake in Insightek – providing a platform for harnessing client growth in North Africa and the Middle East!

Click on IMAGE to download article.

ESOMAR Congress - received Highly Commended
: Peter Cooper Award 2023

Runner up_edited.jpg

🌟 #esomarcongress23 ! - what an experience. 🎉

MDI (Mobile Digital Insights) is proud that our paper: 'Creating the Beauty Insights that Move Africa', received a Highly Commended status in the Peter Cooper Award for Qualitative Excellence category. 👏

Featured in this picture are:

Simon Patterson (QRI),

Kambe Mwabe ( L'Oreal ) and

Christine Laurenssen ( MDI ) 


MDI : LÓREAL - Afrilab

In 2022, L'Oréal decided to collaborate with Mobile Digital Insights (MDI), a research agency specialised fully in mobile digital research. This collaboration resulted in the creation of AfriLab: a fully mobile digital consumer research communities in Nigeria and South Africa, facilitating in-the-moment feedback from African consumers for the first time.

Click on the icon to read the paper that outlines the power of the AfriLab consumer community from both an agency and client-side perspective, and provides insight into how research outputs have directly impacted product launch communication and product developments



About the Role:
If you're a strong research-centric analyst, driven by innovation, diverse thinking, and a passion for shaping impactful strategies, MDI welcomes you to be part of our dynamic team.

👤 What we're looking for:
· Robust agency-side market research experience with hands-on experience in quantitative and qualitative research.
· An inquisitive mind and are you interested by human behaviour.
· Excellent communication skills. (Fluency in English)
· Playing with data to find new insights.
· Manage multiple tasks and be a great team player at the same time
· Full working rights in Buenos Aires.

🌐 How to Apply:
If you're ready to embark on an exciting journey in the mobile research space and contribute your expertise to our team, we'd love to hear from you!

Click the link below to read the FULL job spec and apply.

Click on this image to download the job spec.

Part ONE:

MDI Founder:

James Fergusson

Click on the PLAY button.

Take a walk through the journey of how MDI came to be.

Part TWO:


David Somers

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Take a walk through the strategy of MDI and the future.


Qualitative Head:

Hellen Sillis

Click on the PLAY button.

As the market changes and the need for indebt knowledge of WHY consumers react they way they do.

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