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  • Bruce Crandall

Research Week 3: Signs Of The Negative Spiral Flattening




From the Mobile Digital Insights’ COVID-19 Tracker, though still experienced by a large portion of the population, emotional stress on self (-7% vs. the previous week) and family (-5%), a decrease in family income (-3%), and having to work from home (-11%) all dropped during the third week of this 2-month study.




The shutdown of much of the economy continues to stoke financial insecurity, with about 1 in 10 still saying that they’ll have to stop paying their mortgage (+2% vs. the previous week), utilities (same), car payments (+1%), or insurance (+2) this week to make ends meet. These numbers appear to be stabilizing over the past 3 weeks, however.





“There seems to be some flattening of the data this week for many of the markers,” observes Ron Gailey, President of Mobile Digital Insights Americas. “This indicates that many people are starting to adjust better emotionally and logistically to the current situation. We may also be seeing a spark of hope that the crisis won’t worsen and that things will be getting better sooner rather than later.”

Background

In order to provide a measure for business leaders, Mobile Digital Insights has launched a COVID-19 Tracker to monitor concerns, activities, behavior changes, challenges experienced, perceptions, beliefs and attitudes, and to explore these by various key demographics. No one knows the duration and depth of societal impacts as local and national governments seek to contain and treat the virus. This study is designed to allow business leaders to see indicators for recovery from the crisis.

Research Approach

Mobile Digital Insights is executing an 8 to 9-minute mobile-optimized survey to dig deeply into customer behaviors, activities, and feelings. This is a Monday to Sunday weekly tracker for 8 weeks that began the week of March 23, 2020. N=300 per week using sample by CINT, balanced by gender, age, and geography for a U.S. national sample.

About MDI

We’re all about you… Strategic. Fast. Value-driven. Clear. In the moment. Experienced. Resourceful. Confident. And of course, Mobile. We love collaborating, always keeping you top of mind. That’s why we’ve worked with some of the world’s biggest companies in over 40 countries—and right in your own neighborhood.

Inquiries

Please send inquiries about this post to brucec@mdi-global.com. For a no obligation PDF copy of the initial report, please click here for a FREE COPY OF REPORT.




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